Rowland Hall is proud to announce that the school has won two Golds in the 2022 InspirED School Marketers Brilliance Awards.
The Brilliance Awards is the only international competition that recognizes excellence in private and independent school marketing and communications. Entries in 30 categories were judged by a volunteer panel of 71 marketing experts from around the world and scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.
Rowland Hall earned Gold in the “Special Event 2022” category for our 2022 strategic priorities video, “An Extraordinary Vision: Developing People the World Needs.” Managed by Stephanie Orfanakis, director of marketing and communications, and produced by alum brothers Chris Lee ’93 and Alex Lee ’03 of TWIG Media Lab, the video unveiled Rowland Hall’s newest strategic vision and priorities to our community in spring 2022.
“This may be the best strategic plan video I've ever seen,” wrote one judge. “With an engaging TED Talk–like intro, stellar visuals, brilliant use of student voices, and clarity of message, this video kept me engaged and interested throughout and eager to learn more about Rowland Hall and its initiatives.”
It’s always wonderful to be recognized for excellent work, and it’s even more exciting when that work invites people into the experiences our students benefit from each day.—Mick Gee, head of school
Rowland Hall also took Gold in the “Magazine Writing” category for our 2021–2022 Annual Report feature story, “House of Light: A Teacher, a Renowned Literary Legacy, and the Reach of Inspired Learning.” The piece, written by Ashley Atwood, marketing content associate, and Rob Wilson, Upper School biology teacher and coordinator of climate studies, helps bring our strategic vision to life for readers by inviting them into a unique authentic learning experience that took place in spring 2022.
“A captivating story is woven with connections to the school's educational approach and the deep commitment of its educators,” wrote one judge. Another said, “What a beautiful story of both teaching and learning! The combination of history and literature, along with academics and nature, kept my interest and inspired me to want to know more.”
Mick Gee, head of school, is thrilled by the recognition, which will invite new audiences to learn about the transformative work stemming from the school’s strategic vision.
“It’s always wonderful to be recognized for excellent work, and it’s even more exciting when that work invites people into the experiences our students benefit from each day,” he said. “At Rowland Hall, we are changing lives, and while we can—and do—passionately talk about it, inviting folks into a story or introducing them to students in a video enables viewers to, on some level, be part of these experiences themselves.”
Rowland Hall’s 2022 Gold wins add to the school’s impressive list of recognitions from the Brilliance Awards:
- 2021: Silver in the “Magazine Feature Article Writing” category for the Annual Report feature “Computing for All at Rowland Hall”
- 2020: Silver in the “Single Podcast Episode” category for princiPALS’ “How to Talk to Kids about Race”
- 2018: Gold in the “Holiday Video” category for “Rowland Hall Romances”
- 2017: Silver in the “Digital Magazine” category for Fine Print; Silver in the “Holiday Video” category for “White Winter Hymnal;” and Bronze in the “Capital Campaign Video” category