Troy Price, right, with U.S. Ski and Snowboard chairman Dexter Paine during the Chairman's Awards Dinner in Park City May 3, 2018.
Troy Price, Rowmark Ski Academy's beloved junior program director since 2010, in May added national accolades to his already long list of accomplishments. U.S. Ski and Snowboard named him the 2018 Development Coach of the Year, one of only two top coaching awards they bestow annually.
U.S. Ski and Snowboard initially selected Troy as the 2018 Alpine Domestic Coach of the Year, one of 14 silver-level coaching awards for various disciplines, including snowboarding, cross country, and ski jumping. From that group of 14 winners, only one is picked to receive the gold-level, cross-discipline honor of Development Coach of the Year.
Neither Troy nor Rowmark Director Todd Brickson knew Intermountain Division (IMD) Director Carma Burnett had nominated Troy for the initial award. Appropriately enough, Troy learned he'd won that title while he was at Canada's Whistler Cup overseeing the Western Region's U14 team—a team that existed thanks in part to his vision. With his award, Troy joins a list of past winners whom he considers legends within the sport. "It's a little humbling to be on there," he said.
Not everyone's as modest: Rowmark Director Todd Brickson said Troy was "so deserving" of the recognition. Troy loves what he does, cares deeply, and is intelligent and well-organized, Todd said. "Not only is he directing our junior program and driving really sound athlete development within Rowmark," Todd said, "but Troy is reaching out beyond our program to make our division better. It therefore makes our program better. And now he's also creating regional projects and philosophies that make the whole West better." That big-picture scope is rare, Todd said, and ultimately benefits skiing at the national level too.
U.S. Ski and Snowboard summarized Troy's efforts in a news release: "He established the division's development committee nine years ago and has served as committee chair since its inception, playing a key role in managing development projects, running the Tri-Divisional Championships," and fielding the regional team for the Whistler Cup. And in her nomination letter, Carma wrote that "Troy IS Development in the IMD Alpine Division." Read her letter here.
"I hope I have been able to convey how passionate and amazing Troy Price is when it comes to developing athletes," Carma concluded her letter. "He pays as much attention to the 'elite' athletes as he does to the 'last pick.' IMD is fortunate to have his energy and input."
Rowmark and Rowland Hall alumna Sofia Yubero '17 has known Troy since she was seven years old, and as a seventh grader started at Rowmark Junior under his direction. Some of the IMD events she and her peers got to compete in wouldn't have existed without Troy, she explained. And of course, he goes above and beyond in his leadership roles: "Even if he's running the race, he's cycling the chairlift and bringing food and drinks to all the other volunteers," she said. "He's extremely organized and knows how to achieve his agenda. No one works harder for what they want than Troy, and he's a true role model."
Troy Price (far left, bottom) with his Rowmark Junior crew in March.
At Rowmark, Troy focuses on the athlete as a whole, from ski racing to good sportsmanship to academics. One career highlight, for instance, came when rising sophomore Tommy Hoffman, as a seventh grader, won the region's first U14 event—an event Troy had proposed. "To have a Rowmark kid win it, that was awesome," he said. But what was so memorable about the event was how Tommy took the initiative to shake the hands of the other top-10 finishers before stepping onto his podium. "He showed respect to his competitors," Troy said. "That sportsmanship was a true reflection of our program."
Troy's positive, inclusive coaching style and inimitable work ethic has absolutely benefitted Rowmark, Todd said. "When Troy first took the job, our junior program wasn't really a feeder program," the director said. "We would gain zero to one or two kids moving into our junior program for the academy and had to recruit most of our skiers from all over the country and internationally." But as a result of Troy's work, the junior program has become a primary feeder for the academy, and skiers coming from the junior program are well-prepared to meet the demands of the Rowmark/Rowland Hall lifestyle.
Troy doesn't mince words: he's put in long days to achieve his myriad goals. It helps that he's eerily organized—he holds an accounting degree from Weber State University and worked in that field before leaving to pursue his coaching passion. Though he switched careers, accounting strategies stuck with him: "There are a few coaches out there who nicknamed me Mr. Spreadsheet," Troy joked. But even the spreadsheets hold deeper meaning for Troy. Once he's formed a relationship with a Rowmarker or any IMD skier, he keeps an eye on their careers. "It's exciting when I'm creating a ranking sheet and I see an athlete succeed or make a championship event, and I know I may have had a small impact in that."
And it's just that: at the root of it all, Troy is an amazing coach who knows how to motivate his skiers. "During each of the last three years in a row, Troy's U14 athletes have qualified for the U16 Nationals," Carma wrote in her letter. "More so they continue to have success as they advance their ski-racing journey."
Sofia can vouch for Troy's impactfulness. She took a postgraduate year and is currently recovering from injuries, but hopes to ski for Middlebury College, where she'll be a freshman in the fall. "I definitely wouldn't be the person or athlete I am today if it weren't for Troy," she said. "He's been in my life for so long, and we've spent so much time together that he's essentially like a second father to me. But besides our close, personal connection, as a coach, he taught me about the value of work ethic and the importance of goal setting. There's nothing like grueling workouts in the summer and fall heat, but somehow Troy always made us excited to work towards our in-season goals that were months away."
And through his coaching style and his talent, Troy simply inspires a love for the sport, Sofia said. She still remembers sprinting against him during physical testing when she was younger: "Following him on a powder day around Snowbasin is one of the best things because he knows the mountain so well," she said. "Plus, he's an insane skier. I loved skiing behind him and trying to mimic his every move." Troy cultivated a fun atmosphere, Sofia explained, because he knows the competition aspect of the sport eventually comes to an end. Rather, he focuses on the promise that "if our love of skiing is strong enough, we—his athletes—will continue to ski for the rest of our lives."